Google Display & Video 360 API
Browse all Google APIs35
AI ReadinessNon-Ready (F)35/100
Official vendor OpenAPI document · agent-readyMarketingAdvertisingoauth2150 EndpointsREST
For Agents
Plan, activate, and optimise programmatic media buying across DSP campaigns, line items, creatives, and audiences.
Use for: I need to create a Display & Video 360 line item with a CPM bid strategy, List all campaigns under a DV360 advertiser, Upload a video creative to a DV360 advertiser, Update targeting on a line item across geographies
Not supported: Does not handle ad serving, floodlight conversions, or search ads - use for Display & Video 360 programmatic buying and trading only.
Google Display & Video 360 (DV360) is the demand-side platform for programmatic media buying across display, video, audio, and connected TV. The API exposes advertisers, campaigns, insertion orders, line items, creatives, audiences, channels, and inventory sources so trading desks can automate planning, activation, optimisation, and reporting at scale. With 150 endpoints, it covers the full workflow from advertiser setup through bid strategy and creative trafficking on the buy side.
Install Jentic One Beta
Connect the Display & Video 360 API to your agent
Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Display & Video 360 API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.
Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.
1
Step 1: Jentic One Host machine
# On the machine that will host your Jentic One instance:
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fgoogleapis.com%2Fdisplayvideo" | sh2
Step 2: Agent machine
# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fgoogleapis.com%2Fdisplayvideo" | sh
jentic register # connects your agent to your Jentic One instanceJentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.
Capabilities
What an agent can do with Display & Video 360 API.
Create insertion orders and line items with bid strategies and pacing
Upload creatives and assign them to line items across formats
Manage first-party audiences, channels, and negative keyword lists
Configure inventory sources and deal IDs for guaranteed and PMP buys
Bulk-edit line item targeting via batch endpoints
Download structured reports on campaign delivery and pacing
Use Cases
Patterns agents use Display & Video 360 API for, with concrete tasks.
★ Programmatic Campaign Activation
Trading desks use DV360 API to spin up entire campaign trees programmatically - advertiser, campaign, insertion orders, line items, creatives - instead of clicking through the UI. The /v2/advertisers/{advertiserId}/campaigns and /lineItems endpoints accept structured payloads that mirror the planning brief, so a 50-line-item launch goes out in minutes.
Create a Standard line item under campaign 12345 for advertiser 67890 with a CPM bid of $5, daily budget $100, and a frequency cap of 3 per user per day.
Bulk Targeting Updates
When a brand-safety event or creative refresh demands updating hundreds of line items, the bulk-edit endpoints under /v2/advertisers/{advertiserId}/lineItems:bulkEditAssignedTargetingOptions let traders apply geo, content category, and viewability changes in a single call. This avoids manual rework and keeps the live campaign aligned with policy.
Bulk-edit assigned targeting on line items 100, 101, 102 under advertiser 67890 to exclude content category news and add geo target US-CA.
Audience and Channel Management
Use the audiences and channels endpoints to maintain first-party data activations and inventory channels at scale. List existing audiences before activating, create channels grouped by inventory quality, and assign them to line items so spend flows to the right placements without one-off UI work.
List all audiences under advertiser 67890 with type FIRST_PARTY, then assign audience 9999 as a positive targeting option to line item 200.
Agent-Driven Pacing Audits
Through Jentic, an AI agent can sweep all active campaigns each morning, list under-pacing line items via the DV360 API, and surface a pacing report to the trader. Credentials are scoped per agent run by your Jentic One instance - the trader sees a ranked list of line items needing attention without exposing OAuth secrets.
Use Jentic to list line items for advertiser 67890 with status ENTITY_STATUS_ACTIVE, fetch their pacing data, and return a list of those pacing below 70 percent of plan.
Key Endpoints
150 endpoints — google display & video 360 (dv360) is the demand-side platform for programmatic media buying across display, video, audio, and connected tv.
METHOD
PATH
DESCRIPTION
GET
/v2/advertisers
List advertisers accessible to the caller
GET
/v2/advertisers/{+advertiserId}/campaigns
List campaigns under an advertiser
POST
/v2/advertisers/{+advertiserId}/lineItems
Create a new line item
GET
/v2/advertisers/{+advertiserId}/channels
List inventory channels for an advertiser
GET
/v2/advertisers/{+advertiserId}/assets
List creative assets for an advertiser
GET
/v2/advertisers
List advertisers accessible to the caller
GET
/v2/advertisers/{+advertiserId}/campaigns
List campaigns under an advertiser
POST
/v2/advertisers/{+advertiserId}/lineItems
Create a new line item
GET
/v2/advertisers/{+advertiserId}/channels
List inventory channels for an advertiser
GET
/v2/advertisers/{+advertiserId}/assets
List creative assets for an advertiser
Jentic AI Readiness Score
This API is usable in Jentic One now. Its AI-readiness score against Jentic's framework shows where it stands today and where improvements would make it even easier for agents to use.
D
Display & Video 360 API
- Non-Ready (F)35/100
28
Foundational Compliance56
Developer Experience & Jentic Compatibility18
AI-Readiness & Agent Experience67
Agent Usability63
Security61
AI DiscoverabilityPowered by JenticScoring Framework 1.0.0 | Scoring Engine 0.4.0
Show dimension breakdown
28
Foundational Compliance
Base layer of spec validity and structural soundness.
Grade: FSignals: 4
11%
Lint Results
Aggregated quality score from linter diagnostics, weighted by severity.
100%
Resolution Completeness
Percentage of `$ref` references that resolve successfully.
0%
Specification Validity
Checks whether the API description parses successfully and conforms to its declared specification (e.g., OpenAPI).
0%
Structural Integrity
Structural correctness score based on schema issues using logarithmic dampening.
56
Developer Experience & Jentic Compatibility
Clarity, completeness, and ingestion readiness for developers and tooling.
Grade: CSignals: 4
0%
Example Density
How richly the API is illustrated with examples.
100%
Example Validity
Percentage of examples that conform to their schemas.
25%
Response Coverage
Percentage of operations with complete response definitions (success, client error, server error).
100%
Tooling Readiness
Health of API ingestion, bundling, and resolution within Jentic pipelines.
18
AI-Readiness & Agent Experience
Semantic breadth, depth, and agent comprehension for AI systems.
Grade: FSignals: 4
72%
Description Coverage
Coverage of descriptions across API elements.
0%
Error Standardization
Coverage of RFC 9457 Problem Details for error responses.
0%
OperationId Quality
Coverage, uniqueness, and casing consistency of operationIds for AI inference.
0%
Summary Coverage
Coverage of summaries across operations/tags/info.
67
Agent Usability
Functional utility, complexity comfort, and AI orchestration readiness.
Grade: BSignals: 1
67%
Complexity Comfort
Agent comfort level based on API operational and structural complexity.
63
Security
Trust, risk posture, and security compliance.
Grade: B-Signals: 1
62%
Authentication Strength
Average quality of security schemes based on authentication method strength (weakest link for OAuth2).
61
AI Discoverability
Findability, semantic richness, and reasoning readiness.
Grade: B-Signals: 1
61%
Descriptive Richness
Clarity and depth of descriptions across API elements.
Score it yourself
Every API in the directory is allowlisted, so you can re-score it with no key required.
npx @jentic/api-scorecard-cli score <openapi-url>Why Jentic?
What agents get from Jentic-routed access to this vendor.
Setup
Wiring the Display & Video 360 API by hand means standing up Google OAuth2 with the right scopes, targeting displayvideo.googleapis.com, and threading advertiser and campaign ids through every programmatic-buying call yourself. Through Jentic you install once, import the Display & Video 360 API from the API Directory, store the OAuth credential once, and your agent calls it.
Permission scoping
Display & Video 360 puts the advertiser id in the URL path (/v2/advertisers/{advertiserId}/...), so a rule can pin your agent to one advertiser: it can list and read campaigns, channels, and assets there and nothing else. You choose the operations it may call, so write operations like creating line items are not included unless you add them.
Credential isolation
Your Google OAuth credential for Display & Video 360 is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context.
Intent-based discovery
Agents search Jentic by intent such as 'list campaigns for an advertiser' or 'create a line item', and Jentic returns the matching Display & Video 360 operation with its input schema so the agent calls the right endpoint without browsing the reference docs.
Related APIs
Alternatives and complements available in the Jentic catalogue.
FAQs
Specific to using Display & Video 360 API through Jentic.
What authentication does the Display & Video 360 API use?
OAuth 2.0 with the display-video and doubleclickbidmanager scopes. Through Jentic, OAuth tokens are scoped per agent run and stored encrypted in your Jentic One instance, so service-account JSON keys never enter the agent runtime.
Can I bulk-edit line item targeting through the API?
Yes. The lineItems:bulkEditAssignedTargetingOptions endpoint under /v2/advertisers/{advertiserId} accepts a list of line item IDs plus add/remove targeting payloads, applying changes in one transactional call.
What are the rate limits for the DV360 API?
DV360 enforces a default of 240 queries per minute per project per advertiser, with stricter limits on bulk and creative-upload endpoints. Quotas are visible in the Google Cloud Console and can be raised on request for high-volume traders.
How do I list line items through Jentic?
Search 'list DV360 line items', load the schema for /v2/advertisers/{advertiserId}/lineItems, then execute it with your advertiser ID. Jentic returns the parsed line item array with bid strategy and pacing fields.
Does DV360 support Connected TV and audio buying?
Yes. Line items support video and audio formats including CTV, with creative formats and inventory sources tagged for those environments. The same lineItem and creative endpoints handle the full set of formats.
Is the Display & Video 360 API free?
DV360 itself is enterprise-licensed through Google Marketing Platform (sales-led) - there is no usage charge for the API on top of the platform fee. Underlying media spend is charged separately through invoicing.
Can I limit what my agent is allowed to do with the Display & Video 360 API?
Yes. Because your Jentic One instance is self-hosted, your own rules decide which Display & Video 360 operations and credentials the agent may use. Since the advertiser id sits in the URL path (/v2/advertisers/{advertiserId}/...), a rule can pin the agent to a single advertiser, letting it list and read that advertiser's campaigns, channels, and assets and nothing else. You choose the operations it may call, so write actions such as creating a line item are excluded unless you explicitly add them.
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